What Is Responsive Website Design?
If you’re like most people, you access the web on different devices during the course of a day. With a responsive design, your site will look great and function well on the largest and smallest screens. If customers find your business on their smart TV, desktop, laptop, tablet or mobile computer, your website will respond to that device to serve them.
For instance, your next customer might search for a product or service that you offer on a smartphone during an afternoon break at work. Later, that same consumer may arrive home and check your business site again to make a purchase or complete a request for information. To guarantee you keep that customer engaged and happy, you will want to make sure that your website gives each visitor a great user experience — no matter how he or she finds you.
Why Your Business Needs a Responsive Website Design
Providing all of your website visitors with a good experience should motivate you to have a responsive design. Additionally, mobile web usage exceeded desktop or laptop access a few years ago and has been steadily growing ever since. Technology changes quickly these days. If you had your website designed a few years before that, it’s likely that neither you nor the designers prioritized mobile functionality. That means you’re bound to lose visitors to competitive companies that have already upgraded their sites.
Besides keeping and retaining customers on your site, you will want to make sure that people can find you in the first place. Google, the largest source of search customers, implemented a mobile-first ranking and indexing strategy. If you want to make sure that customers find both your new and old pages when they search, you need a responsive website design to have a search engine-friendly website.